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User Insight Console MOMO Engine · User 360°
Search an individual member and see emotional, cognitive and readiness intelligence in one glance.
User Overview
Search by email to view a user · data by selected date range—
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First Seen
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Last Active
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Device
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Distinct IDs
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Days with activity
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Total events
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All app events · Behavioral Signals are a subset
App opens
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Buying Readiness Score
Last 3 days · behavior, emotion & recency
Score
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Cold · 0–20
Warming · 21–40
Interested · 41–60
Hot · 61–80
Ready · 81–100
Advocate
Cognitive Funnel
18.0
Emotional Alignment
4.2
Engagement Depth
13.5
Consistency & Recency
8.1
Value Realization
3.0
Emotional State & Cognitive Funnel
Detected from natural behavior
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Cognitive Funnel
Current: —
Unaware
Problem Aware
Solution Aware
Product Aware
Ready
Marketing Journey
Key touchpoints from install to next best actionSearch for a user to see their marketing journey.
App installed
Welcome email sent
MOMO analysis done
Next Best Action (NBA)
Define what the next best action should be for this user.
Behavioral Signals
Feature usage & intent focusSearch for a user to see their behavioral signals.
Health Monitoring
0 events
Food Logging
0 events
Community Activity
0 events
Meditation / Quests
0 events
Chat with Care Team
0 events
Sleep / Fitness / Journal
0 events
How events are categorized
Events from the app are mapped to the six signals above by event name (prefix or exact match). Reference:
| Signal | Event name patterns (examples) |
|---|---|
| Health Monitoring | Cgm_Section_Screen_*, Bmi_Piller_*, Device_Pairing_Glucose_*, Device_Pairing_Weighing_Scale_*, Log_BMI_Scale_Success, Log_Sugar_Level_Success, Manual_Sugar_Screen_*, Home_Bmi_*, Home_Glucose_*, More_Screen_My_Health_Monitor_Click |
| Food Logging | Log_Food_*, Foodlog_*, Barcode_*, Meal_Insights_*, Logfood_Result_Screen_*, Food_Delete_Success, Home_Nutrition_Piller_*, Home_Barcode_*, Barcode_Detected, Bottom_Tabs_Meal_Plan_Icon_Clicked, My_Favorite_Food_Log_Food_Button_Click |
| Community Activity | Active: Community_Post_Liked, Community_Post_Reply_Added, Community_Create_Post_Screen_Opened. Passive: Community_Feed_*, Community_Post_Clicked, Community_Leaderboard_*, Community_Notifications_*, Community_Tab_*, Community_Spaces_*, Bottom_Tabs_Community_Icon_Clicked |
| Meditation / Quests | Explore_Quest_Screen_*, OnGoing_Quest_Screen_*, Play_Quest_Screen_*, Quest_Detail_Screen_*, All_Meditation_Screen_*, Play_Meditation_Screen_*; events containing session_completed / Session_Completed count as completed |
| Chat with Care Team | Heald_Ai_Chat_*, Heald_Chat_*, Chat_Reply_Success, Chat_Response_Success, Neo_Agent_Cross_Button_Clicked, Trying_To_Start_Agent, Bottom_Tabs_Chat_Icon_Clicked, push notification clicks for care/chat messages |
| Sleep / Fitness / Journal | Sleep: Sleep_Piller_*, Home_Sleep_*, More_Screen_My_Sleep_Monitor_Click. Fitness: Home_Activity_Piller_*, Home_Activity_Round_Icon_Click, Bottom_Tabs_Fitness_Icon_Clicked. Journal / mood: Add_Journal_*, Journal_Added_Successfully, *mood_check*. Readiness: Readiness_Detail_*, Readiness_Screen_*, Home_Readiness_Card_Click |
Activity Trends
Readiness, engagement & signal mixSearch for a user to load activity trends.
Buying Readiness (3-day window)
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Readiness score (0–100, 3-day window)
Y-axis: score · X-axis: days
Engagement per day
Events · App opens
Total events per day
Y-axis: event count · X-axis: date
Signal distribution
Share of events by feature cluster
Health & Sleep
Chat & Support
Onboarding & Browse
Total events in period
Daily Timeline (User Journey)
Chronological sessions & key actionsSelect a date to open the full daily journey.
State Evolution Timeline
Emotional + cognitive shifts
Day 1
Curious
Solution Aware
Day 2
Hope
Product Aware
Day 3
Cost Pressure
Product Aware
Day 4
Crisis
Solution Aware
MOMO Engine clusters events into interpretable
emotional, cognitive and readiness signals.
Designed for growth, product & health coaching teams.